The city of Cleveland is derided enough; why must the gods punish it more by making the Browns begin the season at 0 and 3? Especially after having won ten games last season, this was supposed to be The Year. Yes, the year in which the Browns could make it to the Super Bowl for the first time ever (the team did want some championships back before the merged NFL came into being). As others have mentioned, the powers-that-be have even committed to showing three Browns games on Monday Night Football, a decision they are doubtless regretting at this very moment.
Then again, perhaps this is simply the prelude to a wondrous 13-3 season.
Yep, that must be it.